TBT – Mountain DEW Skate Pinball

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What do you do to stand out when you are a soft drink company with a small market share in a high competitive market?
Well you sure know that you have to do something big!

Today on Throw Back thursday a marketing campaign of a soft drink brand called Mountain Dew from New Zealand that managed to create a top of mind brand and a great PR stunt by building a REAL LIFE PINBALL SKATE PARK… that went viral all over the world.

The results? See for yourselves

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