What do you do to stand out when you are a soft drink company with a small market share in a high competitive market?
Well you sure know that you have to do something big!
Today on Throw Back thursday a marketing campaign of a soft drink brand called Mountain Dew from New Zealand that managed to create a top of mind brand and a great PR stunt by building a REAL LIFE PINBALL SKATE PARK… that went viral all over the world.
The results? See for yourselves
exPrASSION 