The best viral christmas card: Xmas jammies

How can a holly jolly christmas jammies rap go viral in one week and get over 7 million hits?? Here are some lessons we can learn from the Holderness family. 1) make it original Christmas video’s/cards etc are usually the … Lees verder

TBT – Mountain DEW Skate Pinball

What do you do to stand out when you are a soft drink company with a small market share in a high competitive market? Well you sure know that you have to do something big! Today on Throw Back thursday … Lees verder

DITZO: Watch and support cancer research

Ditzo a health insurance company in the Netherlands was inspired by the recently (failed) PR stunt of Trijntje Oosterhuis.. …who was donating €1,-  to the philippines for every retweet of her post ( but because of an overload of retweets … Lees verder

CHINEASY the new way of learning chinese by using images and design

While many business professionals agree that China is the future, handling the Chinese language is still a struggle for many foreigners.. Therefore Chineasy developed a whole new idea: using IMAGES.. A chinese character is as we know very complex, but … Lees verder

Five-year old leukemia survivor takes San Francisco by storm as ‘Batkid’

The people of San Francisco turned out in their thousands to greet leukemia survivor, Miles Scott, in the guise of Batkid. The city looked on as the 5-year-old realized his wish to be Batman for a day battling mock crimes … Lees verder

Tommy Hilfiger’s embraces crossmedia marketing with fall/winter campaign 2013; Cärpe-díem mañana

Fall 2013 cärpe-díem mañana ; The Hilfigers – the beloved all-American family at the heart of the brand’s marketing strategy- are going back to their origin. The new campaign finds Chloe setting off for college, and when one of the The Hilfigers’ youngest … Lees verder

Guerrila marketing lessons from Jimmy Kimmel: Twerking Girl on Fire

This week an twerking disaster became trending topic when a girl set herself on fire.. ..but by accident? Jimmy Kimmel 1.01 ” how to create a marketing buzz”  A perfect example of a good Guerrila Marketing strategy to watch the … Lees verder