Marketing endorsement: Burberry womenswear s/s14 shot with iPhone 5S

Even though the iPhone 5S is only out for a couple of days, the masterminds behind Burberry that are famous for their social sharing possibilities during the catwalk shows decided to shoot the photos and video’s exclusively with the new iPhone 5S!
Christopher Bailey, Chief Creative Officer explains his vision “This collaboration celebrates our relationship and shared foundation in design and craftsmanship. We have a mutual passion for creating beautiful products and unlocking emotive experiences through technology, which has made it intensely exciting to explore the capabilities of iPhone 5s. We’re inspired by what this could mean for the future as we continue to explore the merging of physical and digital experiences.”

Backed by the new camera features of iSight Camera, this collaboration looks like a match made in heaven!!

I’m thrilled, and you?

Want to see the Burberry s/s14 teaser? See below.