Pharrell’s interactive 24 hour music video of Happy

You’re probably up-to-date when it comes to the latest songs in the POPcharts.. ..but do you actually know the music video? There’s a big chance that you don’t.. So why not do things  differently? Pharrell took the first step by … Lees verder

Tommy Hilfiger’s embraces crossmedia marketing with fall/winter campaign 2013; Cärpe-díem mañana

Fall 2013 cärpe-díem mañana ; The Hilfigers – the beloved all-American family at the heart of the brand’s marketing strategy- are going back to their origin. The new campaign finds Chloe setting off for college, and when one of the The Hilfigers’ youngest … Lees verder

NYC Spaghetti: where branding and design come together

Alex Creamer is proof of the fact that University projects can be quite successful! NYC Spaghetti is a brilliant combination of branding and design. On the bottom side of the box is a model of the Chrysler building that pushes … Lees verder