Corporate Social Responsibility is becoming more important every day.
Instead of just making profit and market your products as efficient as possible, consumers nowadays expect multinationals to do much more: they expect something in return for the community.
Pepsico took CSR to the next level by providing one of the most important goods for human beings: SOLAR LIGHT BOTTLES
In many third world countries electricity is very expensive for the common men. This is also the case in the Philippines where the power rates are among the highest in the world and people can not afford to keep the light on during the day. But, the solution seems to be simple and very effective.
An old bottle + Bleach + water + contact Cement = 55W of free Light!
See for yourselves.
What’s your perfect example of good CSR strategy ? post your comment below!