On October 2, KLM gave 300 kids the experience of a lifetime.
The lucky kids were invited to a truly spectacular pre-screening of the new Disney film Planes.
What made the event extra special was its location: on board of a real airplane!
Besides the popcorn and beverages which made the kids already extremely happy, KLM created an even more unique environment: world’s first movie experience in and around a plane using special effects by recreating the world of Planes in a live setting.
This made it an unforgettable experience for the kids.
Planes will be available on KLM flights as of November 1, 2013
excited to see this PR campaign? click on the video below.