inMESSIonante: from marketing strategy to dictionary

B2

with the  great victory of the Dutchies vs. Hungary during the Fifa World Cup 2014 qualifications in mind (8-1), I couldn’t resist to share this marvelous campaign from Pepsico.

#unadjectivoparamessi

Not only did this campaign reach over 18 million people  within a month time.
The fan interaction resulted in 10.987 possible adjectives, from which the best was chosen and officially published in the spanish dictionary!

An due to the media buzz Pepsi earned 10,5 million on free publicity
and established an 65% direct association with Pepsi!

The best way to describe this marketing goal? INMESSIONANTE

inmessionate

curious? watch the movie here!!

 

 

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