Nike is known for it’s campaigns that challenge people to get and stay healthy by just doing it.
For the following weeks Jessie J will join the Nike trainingteam to get it shape for her upcoming tour and album launch.
Jessie will set the example and calls out to her fans and Nike healthclub members to do the same and show their support.
By joining forces it is a perfect example of a pull marketing strategy, by creating a buzz and giving customers a sense of belonging by joining the ” Just Do It” mentality and share it with others on social media.
Therefore the strength of this campaign lies in the training tool and being a part of the Nike ” just do it” community instead of the usual cry of attention and push marketing strategies.
CREATIVE, CLEVER and INSPIRING!
1. GET THE APP
Download the NTC app in the iTunes store and get your own personal trainer, anytime, anywhere.
2. MOVE WITH JESSIE J
Match Jessie’s workouts each week: choose 4 workouts from Get Toned in week one and 5 workouts from Get Strong in week two.
3. SHOW JESSIE J HOW YOU TRAIN
Use #trainwithjessiej and #justdoit to share pictures and shout about your training via Instagram, Twitter, Facebook and the NTC #justdoit Challenge page – http://go.nike.com/08ff4aq5
Jessie J’s new album ” Alive” will be released on 23rd of september
for a preview click the video
- Nike Inspires Women to #JUSTDOIT (nikeinc.com)
- Jessie J signs deal with Nike (breakingnews.ie)
- Jessie J: ‘Alive’ – Album review: ‘An accomplished pop record’ (digitalspy.co.uk)
- Jessie J to be the face of Nike? (contactmusic.com)