Nike: Train with Jessie J; JUST DO IT!

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TRAIN WITH JESSIE J.

Nike is known for it’s campaigns that challenge people to get and stay healthy by just doing it.
For the following weeks Jessie J will join the  Nike trainingteam to get it shape for her upcoming tour and album launch.
Jessie will set the example and calls out to her fans and Nike healthclub members to do the same and show their support.
By joining forces  it is a perfect example of a pull marketing strategy, by creating a buzz and giving customers a sense of belonging by joining the ” Just Do It” mentality and share it with others on social media.
Therefore the strength of this campaign lies in the training tool and being a part of the Nike ” just do it” community  instead of  the usual cry of attention and push marketing strategies.
CREATIVE, CLEVER and INSPIRING!

HOw does it work?
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1. GET THE APP
Download the NTC app in the iTunes store and get your own personal trainer, anytime, anywhere.

2. MOVE WITH JESSIE J
Match Jessie’s workouts each week: choose 4 workouts from Get Toned in week one and 5 workouts from Get Strong in week two.

3. SHOW JESSIE J HOW YOU TRAIN
Use #trainwithjessiej and #justdoit to share pictures and shout about your training via Instagram, Twitter, Facebook and the NTC #justdoit Challenge page – http://go.nike.com/08ff4aq5
Jessie J’s new album ” Alive” will be released on 23rd of september
for a preview click the video

Schermafbeelding 2013-09-22 om 16.36.07

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