If there is one guy who really understands music marketing…,
…it is Toderick Hall.
The youtube sensation that scored over 2.000.000 hits with his own Times Square Coca Cola Song, his parody of the Wizard of Ahhz and multiple flashmobs.
This guy knows how to draw attention.. and KEEP it that way.
And once upon a time.. his dream finally became true..
After posting his own version of the classic Cinderella fairytale, Beyoncé was thrilled and posted it on her Facebook page ( which contains over 50.000.000 followers!)
Within a few weeks this video already has over 1 million viewers and is still counting.
Looks like this campaign was very effective.